Jaguar Land Rover (JLR) has recently announced the appointment of two UK directors to oversee its ‘House of Brands’ operations. This move comes as part of the company’s efforts to streamline its operations and improve efficiency in the face of increasing competition in the automotive industry.
The two new directors, Fiona Pargeter and Richard Shore, will be responsible for overseeing the marketing and sales operations of both the Jaguar and Land Rover brands in the UK. This includes developing and implementing strategies to drive growth and increase market share for both brands.
Fiona Pargeter brings with her a wealth of experience in the automotive industry, having previously worked for Aston Martin and Rolls-Royce. She will be responsible for leading the marketing efforts for both Jaguar and Land Rover, with a focus on building brand awareness and driving sales.
Richard Shore, on the other hand, has a background in sales and retail operations, having previously worked for BMW and Audi. He will be tasked with developing and implementing sales strategies to increase market share and drive revenue growth for both brands.
The appointment of these two UK directors is part of JLR’s broader strategy to reorganize its operations under the ‘House of Brands’ model. This model aims to bring together all of the company’s brands under one umbrella, allowing for greater collaboration and efficiency across the organization.
By appointing experienced directors like Fiona Pargeter and Richard Shore to oversee its UK operations, JLR is signaling its commitment to driving growth and success for both the Jaguar and Land Rover brands. With their expertise and leadership, the company is well-positioned to navigate the challenges of the automotive industry and continue to thrive in an increasingly competitive market.
Overall, the appointment of these two UK directors is a positive step for JLR as it looks to strengthen its position in the market and drive growth for its iconic Jaguar and Land Rover brands. With their leadership and expertise, Fiona Pargeter and Richard Shore are poised to make a significant impact on the company’s operations and help it achieve its strategic goals in the years to come.
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- Source: https://zephyrnet.com/jlr-appoints-dedicated-uk-directors-for-its-house-of-brands/