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JLR appoints UK directors to oversee ‘House of Brands’ operations

JLR appoints UK directors to oversee 'House of Brands' operations

Jaguar Land Rover (JLR) has recently announced the appointment of two UK directors to oversee its ‘House of Brands’ operations. This move comes as part of the company’s efforts to streamline its operations and improve efficiency in the face of challenging market conditions.

The two new directors, Mark Cameron and Anthony Bradbury, will be responsible for overseeing the Jaguar and Land Rover brands respectively. They will report directly to JLR’s Chief Executive Officer, Thierry Bolloré, and will work closely with the company’s global leadership team to drive growth and profitability.

Mark Cameron, who has over 20 years of experience in the automotive industry, will be responsible for leading the Jaguar brand. He previously held senior positions at Aston Martin and McLaren Automotive, where he played a key role in driving growth and expanding the brand’s global presence.

Anthony Bradbury, on the other hand, brings a wealth of experience in the luxury automotive sector to his new role as Director of Land Rover. With a background in marketing and sales, Bradbury has a proven track record of developing successful strategies to drive brand awareness and increase market share.

The appointment of these two experienced directors is seen as a strategic move by JLR to strengthen its position in the competitive luxury automotive market. By focusing on each brand individually, the company aims to leverage their unique strengths and heritage to drive growth and profitability.

In a statement, JLR’s CEO Thierry Bolloré expressed confidence in the new appointments, stating that Cameron and Bradbury bring a wealth of experience and expertise to their respective roles. He emphasized the importance of building strong, distinct brands within the ‘House of Brands’ structure to ensure long-term success for JLR.

Overall, the appointment of Mark Cameron and Anthony Bradbury as UK directors to oversee Jaguar and Land Rover operations signals a new chapter for JLR as it seeks to navigate challenging market conditions and position itself for future growth. With their leadership and strategic vision, the company is well-positioned to drive success for its iconic brands in the years to come.