Interface, a global leader in commercial flooring, recently celebrated its 50th anniversary. To mark the occasion, CEO Laurel Hurd sat down for a discussion on the company’s journey and future plans. Here are some insights from the conversation.
Interface’s Beginnings
Interface was founded in 1973 by Ray Anderson, who had a vision of creating a sustainable business. At the time, the flooring industry was not known for its environmental consciousness. Anderson wanted to change that by creating a company that would have a positive impact on the planet.
Hurd noted that Interface’s early years were challenging. The company faced financial difficulties and struggled to gain market share. However, Anderson’s commitment to sustainability and innovation kept the company going.
Sustainability as a Business Strategy
Interface’s commitment to sustainability has been a key factor in its success. Hurd emphasized that sustainability is not just a nice-to-have for Interface; it’s a core part of the company’s business strategy.
One example of this is Interface’s Mission Zero initiative, which aims to eliminate the company’s negative impact on the environment by 2020. Hurd noted that Mission Zero has been a powerful motivator for employees and has helped the company differentiate itself in the marketplace.
The Future of Interface
Looking ahead, Hurd sees continued growth for Interface. The company is expanding into new markets, such as healthcare and education, and is investing in new products and technologies.
Hurd also emphasized the importance of collaboration in achieving sustainability goals. Interface works closely with suppliers and customers to reduce its environmental footprint and create positive social impact.
Finally, Hurd stressed the need for businesses to take a long-term view. Interface’s success over the past 50 years is due in large part to its commitment to sustainability and innovation. Hurd believes that companies that prioritize sustainability will be better positioned for success in the future.
In conclusion, Interface’s 50th anniversary is a testament to the power of sustainability as a business strategy. CEO Laurel Hurd’s insights highlight the importance of staying committed to sustainability, collaborating with stakeholders, and taking a long-term view. As Interface continues to grow and innovate, it will be interesting to see how the company continues to lead the way in sustainable business practices.
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