Greenbiz Episode 364: Strategies for Achieving Perfection in Imperfect Situations is a podcast that discusses the challenges of achieving sustainability goals in a world that is far from perfect. The episode features a panel of experts who share their insights and strategies for overcoming obstacles and achieving success in sustainability initiatives.
The panel includes Lisa Jackson, Vice President of Environment, Policy, and Social Initiatives at Apple; John Schulz, Director of Sustainability Operations at AT&T; and Andrew Winston, author and sustainability consultant. The discussion is moderated by Joel Makower, Chairman and Executive Editor of GreenBiz Group.
The episode begins with a discussion of the challenges faced by companies in achieving sustainability goals. Lisa Jackson notes that while companies may have ambitious goals, they often struggle to achieve them due to factors beyond their control, such as supply chain issues or regulatory barriers. John Schulz adds that companies must also navigate the complex landscape of stakeholder expectations, which can be difficult to balance.
Despite these challenges, the panelists agree that it is possible to achieve sustainability goals in imperfect situations. Andrew Winston emphasizes the importance of setting ambitious goals and taking bold action, even if it means taking risks. He notes that companies that are willing to take risks and innovate are often the ones that achieve the greatest success.
Lisa Jackson adds that companies must also be willing to collaborate with stakeholders and work towards common goals. She notes that Apple has worked closely with suppliers to improve environmental performance and reduce waste, which has resulted in significant progress towards the company’s sustainability goals.
John Schulz emphasizes the importance of measuring and reporting progress towards sustainability goals. He notes that AT&T has set ambitious targets for reducing greenhouse gas emissions and has made significant progress towards these goals. By measuring and reporting progress, companies can hold themselves accountable and demonstrate their commitment to sustainability.
The panelists also discuss the role of technology in achieving sustainability goals. Lisa Jackson notes that technology can be a powerful tool for reducing environmental impact, but it must be used in a responsible and sustainable way. John Schulz adds that technology can also help companies to better understand their environmental impact and identify opportunities for improvement.
Overall, Greenbiz Episode 364: Strategies for Achieving Perfection in Imperfect Situations provides valuable insights and strategies for companies looking to achieve sustainability goals in a world that is far from perfect. By setting ambitious goals, collaborating with stakeholders, measuring progress, and leveraging technology, companies can overcome obstacles and achieve success in sustainability initiatives.
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