MotoGP, the premier motorcycle racing championship in the world, has long been a popular sport in Europe and Asia. However, in recent years, the series has been making a concerted effort to attract a new audience in the United States. Taking a page out of Formula 1’s playbook, MotoGP is looking to expand its presence in the U.S. market and increase its fan base.
One of the key strategies MotoGP has employed to attract a new U.S. audience is hosting races at iconic American tracks such as Circuit of the Americas in Austin, Texas and Laguna Seca in California. By bringing the excitement of MotoGP to American soil, the series is able to showcase its thrilling races and talented riders to a wider audience.
In addition to hosting races in the U.S., MotoGP has also been working to increase its visibility through partnerships with American companies and sponsors. By aligning itself with well-known brands and companies in the U.S., MotoGP is able to reach a larger audience and generate more interest in the sport.
Another tactic MotoGP has used to attract a new U.S. audience is through digital and social media marketing. By leveraging platforms such as Instagram, Twitter, and Facebook, MotoGP is able to engage with fans in real-time and provide behind-the-scenes access to races and riders. This type of content helps to build excitement and interest in the sport among American fans.
Furthermore, MotoGP has been working to improve its television coverage in the U.S. by partnering with major sports networks such as ESPN and NBC Sports. By increasing the visibility of MotoGP on television, the series is able to reach a wider audience and attract new fans who may not have been exposed to motorcycle racing before.
Overall, MotoGP’s efforts to attract a new U.S. audience are paying off. The series has seen an increase in attendance at races in the U.S., as well as a growing fan base on social media and television. By following in the footsteps of Formula 1 and implementing strategic marketing tactics, MotoGP is well on its way to becoming a popular sport in the United States.
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- Source: https://zephyrnet.com/motogp-races-to-capture-a-new-u-s-audience-the-way-f1-did-autoblog/