MotoGP, the premier motorcycle racing championship in the world, has long been a popular sport in Europe and Asia. However, in recent years, the organizers of MotoGP have been making a concerted effort to attract a new audience in the United States, similar to the success that Formula 1 has had in the country.
One of the key strategies that MotoGP has been employing to attract a new U.S. audience is increasing its presence in the country. This includes hosting more races in the U.S., as well as partnering with American companies to promote the sport. For example, MotoGP recently signed a deal with NBC Sports to broadcast races in the U.S., making it more accessible to American viewers.
Another important aspect of MotoGP’s strategy to attract a new U.S. audience is engaging with American fans. This includes hosting fan events and meet-and-greets with riders, as well as creating content specifically targeted at American viewers. MotoGP has also been working to increase its social media presence in the U.S., in order to reach a wider audience and engage with fans on platforms like Instagram and Twitter.
In addition, MotoGP has been working to improve the overall fan experience at races in the U.S. This includes offering more interactive experiences for fans, such as pit lane walks and autograph sessions with riders. MotoGP has also been working to make races more accessible to American fans, by offering ticket packages and discounts for U.S. races.
Overall, MotoGP’s efforts to attract a new U.S. audience are starting to pay off. The sport is gaining popularity in the country, with more American fans tuning in to watch races and attend events. With its exciting races and talented riders, MotoGP is well-positioned to continue growing its fan base in the U.S. and becoming a major player in the American motorsport scene.
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- Source: https://zephyrnet.com/motogp-races-to-capture-a-new-u-s-audience-the-way-f1-did-autoblog/