Pandora, the world’s largest jewelry brand, recently hosted the groundbreaking ceremony for its new USD 150 million crafting facility in Binh Duong Province, located approximately 40 km north of Ho Chi Minh City, Vietnam. Once operational in early 2026, the facility will produce up to 60 million pieces of jewelry annually, marking a significant boost to Pandora’s crafting capacity by around 50%.
Alexander Lacik, CEO and President of Pandora expressed his enthusiasm for this milestone, stating, “We are ready to start our chapter in Vietnam, and I am proud to witness this important milestone on our growth journey. The new crafting facility in Vietnam is needed to meet future demand and keep pace with our growth. We are thankful for all the support we have received from the Vietnamese government, and we look forward to this long-term partnership.”
The new facility, Pandora’s fourth manufacturing site and its first outside Thailand, spans 7.5 hectares—the size of 10 football fields—with buildings covering more than 50,000 square meters. Notably, the facility will operate on 100% renewable energy and adhere to LEED Gold standards, a prestigious green building certification. This commitment is aligned with Pandora’s sustainability goals of halving carbon emissions across its supply chain by 2030 and achieving net zero by 2040. Additionally, the factory will feature state-of-the-art manufacturing technology and be optimized with digital solutions.
The groundbreaking ceremony was attended by prominent representatives from both the Danish and Vietnamese governments, including H.E. Mr. Jacob Jensen, Danish Minister for Food, Agriculture and Fisheries, H.E. Mr. Vo Van Minh, Chairman of Binh Duong Province People’s Committee, H.E. Mr. Nicolai Prytz, Danish Ambassador to Vietnam, along with representatives from the Vietnamese central government and provincial agencies, and Pandora executives, including CEO and President Alexander Lacik.
Minister Jacob Jensen highlighted Vietnam’s growing importance for Danish investors, noting, “Vietnam has become an increasingly important market for Danish investors, due to both the country’s conducive business environment and its commitment to net-zero emissions by 2050. On behalf of the Danish Government, I would like to congratulate Pandora on this remarkable milestone. The new factory will be a great success story of Denmark’s global export and embodiment of our partnership with Vietnam in the green transition and fight against climate change. By engaging in cutting-edge technology and sustainable production practices, as what Pandora is going to invest in this crafting facility, we are happy to contribute to Vietnam’s sustainable economic growth and development of the local skilled workforce.”
The facility is expected to employ up to 7,000 craftspeople, with recruitment beginning in the first half of 2025. These new jobs will support local communities and significantly impact the local economy. Pandora plans to provide thorough training for these new employees at its production academy, preparing them for their roles and future career opportunities within the company.
In 2023, Pandora sold 107 million pieces of jewelry produced across its three crafting facilities in Bangkok and Lamphun, Thailand. Each piece is hand-finished by skilled craftspeople. Earlier this year, Pandora announced its commitment to using only recycled silver and gold in its jewelry production, a move aimed at avoiding 58,000 tons of CO2 emissions annually.
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- Source: https://solarquarter.com/2024/06/05/pandora-breaks-ground-on-150m-facility-in-vietnam-powered-by-100-renewable-energy/