Three years ago, Allbirds pledged to cut its per-product carbon footprint in half within four years, aiming for “near zero” status by 2030. As of its most recent progress update, the shoemaker is more than halfway there, thanks to an approach that requires every employee and business partner to consider emissions — from design to materials to packaging.
Allbirds is also one of the few public companies that regularly highlights greenhouse gas emissions in its earnings report. And it calculates carbon labels for its products, even amid corporate skittishness about public climate claims.
In the next episode of Climate Pioneers, a new GreenBiz video series featuring innovators and executives working to mitigate the climate crisis, host Heather Clancy will discuss these strategies — and more — with Aileen Lerch, Allbirds’ director of sustainability. You’ll get a status report on “M0.0NSHOT,” the project to create a shoe with no carbon footprint, and learn how Allbirds replaced home-grown spreadsheets for carbon accounting with new software that makes data available companywide.
Join live on Tuesday, May 14 at 1 p.m. Eastern, and ask Lerch your questions. Or register to watch the recorded interview and review the transcript. Key Allbirds leadership insights and case studies will be posted as part of the new Climate Pioneers series on GreenBiz.com.
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- Source: https://www.greenbiz.com/article/inside-allbirds-mission-make-shoe-no-carbon-footprint